Analytics

The Clippr dashboard provides comprehensive analytics to track your deep link performance.

Overview Metrics

The dashboard home shows key metrics:

Metric Description
Total Clicks All link clicks in the selected period
Installs App installs attributed to links
Match Rate Percentage of clicks that resulted in matched installs
Active Links Links that received clicks

Date Range

Select a time period to analyze:

  • Last 7 days
  • Last 30 days
  • Last 90 days
  • This month
  • Last month
  • Custom range

Clicks Over Time

The line chart shows click trends:

  • View by hour, day, week, or month
  • Identify traffic patterns
  • Spot campaign launch impacts

See your best-performing links:

Column Description
Link The short URL or alias
Clicks Total clicks
Installs Attributed installs
Match Rate Click-to-install ratio

Top Campaigns

Analyze campaign performance:

Column Description
Campaign Campaign name
Clicks Total clicks
Installs Attributed installs
Revenue Tracked revenue (if applicable)

Click on any link to see detailed stats:

Click Breakdown

  • Total clicks
  • Unique clicks (by device)
  • Platform split (iOS vs Android)

Attribution

  • Installs attributed
  • Match types used (direct, deterministic, probabilistic)
  • Confidence distribution

Geography

  • Clicks by country
  • Top regions

Devices

  • Platform breakdown
  • Device models
  • OS versions

Event Analytics

If you're tracking events via the SDK:

  • Event counts by type
  • Revenue by event
  • Conversion funnel (click → install → event)

Exporting Data

Export analytics data:

  1. Go to Analytics
  2. Set your date range and filters
  3. Click Export
  4. Choose CSV or JSON format

Understanding Match Rate

Match rate = (Attributed Installs / Total Clicks) × 100

Typical ranges:

  • 60-80%: Good performance
  • 80-95%: Excellent (likely includes direct links)
  • Below 60%: May indicate tracking issues

Factors affecting match rate:

  • Time between click and install
  • User's privacy settings
  • Device fingerprint accuracy

Best Practices

Regular Monitoring

  • Check dashboard weekly
  • Set up alerts for unusual patterns
  • Track campaign ROI

Optimize Low Performers

  • A/B test link copy and images
  • Review targeting for low match rate campaigns
  • Update stale link content

Attribution Windows

Deferred links are matched within:

  • 24 hours: High confidence
  • 72 hours: Standard window
  • Beyond: Lower confidence matches

Next Steps